Job Description

  • An thrilling vacant place has arisen at East Africa Bottling Share Company – Ethiopia for the function of Trade Marketing Manager. East Africa Bottling Share Company ( EABSC) works with the world’s most cherished trademark; invests in the most subtle manufacturing system on the earth and employs people who find themselves ready to work with ardour and focus.

The Trade Marketing Manager will report on to the Channel & Trade Marketing Manager.

Position: Trade Marketing Manager

Key Duties & Responsibilities

The role might be responsible for

  • Develop and deploy marketing plans on an annual basis.
  • Develop and execute marketing and business methods and built-in programs that maximize worthwhile recurring quantity progress and improve the long-term worth of our manufacturers.
  • Spearheaded the event and deployment of selling communication led the development of BTL communication goals and ensured alignment with general KO marketing communication.
  • Develop the portfolio technique and maximize the long-term revenue circulate from the portfolio of brands inside it.
  • Challenge all facets of the advertising combine when it comes to understanding traits and their impact on Coca-Cola manufacturers.
  • Integrate all advertising efforts (advertising, promotions, and experiential, marketing belongings) inside a constant general model/advertising plan.
  • Design and Implement Promotional plans & methods by channel/ Regions
  • Utilize knowledge to anticipate competitive and client traits, assess strategic implications, and optimize enterprise potential based mostly on evaluation.
  • Challenge the advertising production value to optimize the general marketing price range.
  • Lead, motivate, and develop capabilities of the enterprise unit Marketing Team and supply strategic advertising management.

Skills, Experience & Education

  • First Degree in Marketing Management/ Management/ Economics/Business Administration or related discipline of research with a minimum of 5 years related work expertise in gross sales and marketing of which 2 years in a managerial place


  • A strategic and highly business-focused thinker with the power to combine advanced data from multiple sources and drive options to points.
  • Influential with sturdy communication abilities of every kind
  • Strong interpersonal abilities, collaboration, and talent to develop relationships throughout multiple features, enterprise models, and groups.
  • Appreciation of the enterprise atmosphere and the power to find out the suitable response to emerging points with potential impression on the company’s enterprise.
  • Updated on macro-economic traits, buyer economics, class and competitor evaluation
  • Problem solver with an modern, resourceful, and pragmatic strategy.
  • Well-organized, capable of prioritize, plan and ship on a number of deliverables in parallel
  • Brand Analysis (Growth & Follow-up)
  • Consumer behavior evaluation
  • Retailer wants evaluation
  • Forecast Analysis
  • Research skills
  • Sales territory demarcation
  • Market growth alternative
  • Market feasibility research
  • Cost evaluation
  • Overall Business data
  • Mastery of FMCG Market operation

Place of Work: Up – Country – Ethiopia

Deadline: May, 21/2024

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